What We Do?
When we pitch our services to fashion and beauty clients we always seems to get the same questions “What are we buying”, “Why spend the money on your photography when Sydney, the Intern has a good camera”, “We struggle to see the value” and lastly, “it’s way too complicated, studios, stylists, models, and not forgetting licensing, what’s all that about?”
Most smaller businesses have no real understanding of what it mean to “buy” photography. Of course some large clients employ agencies or producers to do all the hard work, but this adds considerably to the budget, which is fine when you become a household brand with a huge turnover, but in the meantime, what do you do. How do you “buy” photography. You might have noticed that I used “buy” in quotes, this is because essentially you don’t buy photography, you buy someone’s time and expertise and facilities to produce the images, which by Federal law are created by the photographer and are copyrighted by the photographer. He or she owns the images and sells to you, the client, specific usage rights to reproduce the images in the ways, places and time specified in the license agreement.
“What?” you might ask, “If I pay for a photographer, I should own the images!” Well, while that certainly is possible, you’d be paying for much more than you actually need. Look at it this way, do you want to pay the same price for an image you’re going to use once in a Instagram post as you would if the image was going to be used in an international television ad campaign that will reach millions of consumers?
You buy what you need, but you’re not limited. Let’s say the image used for that Instagram post would be perfect for that same company’s website. Traditionally you can re-license the image for that additional usage, and the fee will again be based on that specific usage, “But,” a client will say, “I don’t want to be bothered with re-licensing for each additional usage.” It’s possible to get a perpetual, unlimited exclusive license but normally that’s overkill. Next year posting this year’s images isn’t so attractive, you will want next year’s images posted and the perpetual license on last year’s images is not only unnecessary, it’s a waste.
For most of our clients all the possible usage you will need is trade advertising ads, corporate website, Social Media and maybe a single print brochure or advert, and all that for only one year. Our included simple licenses covers you for all of these. Of course we can license any image for any purpose beyond these, just ask, but you seldom need to “own” the image, if you can use it without the expense of unlimited, exclusive, perpetual licenses.
Maybe when our photography helps you become the next Nike, your needs will change, we’d love to see that happen.
A little fashion history to start:
A little black dress (LBD) is a black evening or cocktail dress, cut simply and often quite short. Fashion historians ascribe the origins of the little black dress to the 1920s designs of Coco Chanel and Jean Patou intended to be versatile, affordable, accessible to the widest market possible, easy to buy and always on trend. Its ubiquity is such that it is often simply referred to as the "LBD"
Colin Murray Photography is the LBD of the Photography Business, versatile, affordable, accessible to the widest market possible, easy to buy and always on trend.
While we are primarily studio based, for a good reason, we have full control over the environment, but we can also shoot on location anywhere, just ask. We have access to private pools for swimwear and we have a gym for fitness shoots at our disposal. We have shot in urban environments (the Art District has some fantastic landscapes), on the beach, on the water, in the desert, we can do it all. We use state-of-the-art camera (35mm and MF) and lighting equipment, by Profoto and have ample access to natural lighting, interesting walls, creative backdrops, and a selection of clothes and props that can be utilized to customize your image and bring your vision to life.
Our wardrobe stylists and hair and makeup artists are available to work with the model(s) in our designated styling, hair and makeup stations. Our in-house directors, and technical assistants all collaborate to make sure that your photo shoot goes exactly as planned, producing images that exceed expectations every time.
We have 2 prices, ½ day and a full day . That’s it, studio, photographer, image licenses, stylist and HMUA is included. Extras we can offer(models, re-touching, location shooting etc. are on our printed price list). You won’t get any surprises.
We have our own fantastic studio in LA’s Art District that is designed for getting the best quality images. We are centrally located, parking is easy and the studio is a fun and productive environment for all involved.
We also have access to a studio place in NYC, if we need it and we have a widespread list of associates in many other parts of the world who can accommodate us for any on location shoots.
You tell us what you want to shoot, we figure out how long that will take, in blocks of half days, We do the rest. For example, you want to shoot 10 looks in a day. We charge you an all-inclusive rate for the day, including studio, photographer, stylist, hair and make-up, one price, all inclusive. There are some a la carte menu items you way want us to provide, models for instance, we have an in-house modeling book, we can book, manage and deal with all the details, again for a fixed up-front price. The price includes as many un-retouched images as we shoot in the paid for time, including our simple to understand on-line and print licenses (USA only) Should you need worldwide, perpetual, unlimited or exclusive licenses, no problem, just ask.
Our photography is simple effective and designed to highlight the best attributes of your products. We strive to tell your story without saying a word. There are many photographers in LA, but few with the resources, and the team to produce consistent the high quality work your products deserve. From shoot design, to styling, execution and post production, we have the resources and the talent to deliver, on time, every time.